WWII Patriotic Poster, Historic U.S.A. American Patriotism Symbols/WWII Patriotic Official U.S. Treasury Department Poster for 1944 War Bond Sales: To Have and to Hold- United States America War Bond Poster
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Alternate X-Large Hi-Resolution Image of this Cute Baby
To Have and To Hold Buy War Bonds Poster
Selling U.S. Treasury Department War Bonds in 1944:
The fourth, fifth and sixth war loan drives of 1944 raised nearly $59 billion. It was the sixth war loan which netted the record breaking amount of $21.5 billion. Litterly millions of posters like this one with the cute baby girl pinup "To Have and To Hold, Buy War Bonds" Offical Treasury Department poster were printed in quantities of 100,000 or more to encourage the sale of bonds.
History of marketing and selling U.S. Government Bonds to finance the United States of Americas involvement in WWII: In 1940 Nazi Germany and the Soviet Union had already overrun and divided up Poland, Japan was making progress towards conquering China, Nazi Germany had alarmed the world with successful military actions against Denmark, Norway, Belgium, the Netherlands and France the United States began marketing "defense bonds" to discreetly help provide military finance for war preparations. The U.S. treasury made these defense bonds affordable to anyone, they were sold for as little as $18.75 and matured in ten years, at which time the United States government paid the bondholder $25. Bonds in larger denominations from $50 to $1000 were also available; for those that found it difficult to purchase an entire bond at once, 10 cent savings stamps could be purchased and collected in Treasury approved stamp albums until the recipient had accumulated enough stamps for a bond purchase. The name defense bonds was eventually changed to War Bonds after the Japanese attack on Pearl Harbor on 7 December, 1941, which resulted in the United States entering the war. The bond posters in this collection employed magnificent contemporary art with powerful text exhortations to buy war bonds accompanied with appeals to patriotism and conscience to successfully help sell the bonds. Also bond sales rallies were held throughout the country with famous celebrities, usually Hollywood film stars, to enhance the bond advertising effectiveness. The posters in this collection like the one with the public domain photograph of the cute baby girl pinup photograph on this page "To Have and to Hold, Buy War Bonds" were powerful and successful marketing tools to aid in the sale of war bonds and over the course of the world war two 85 million Americans purchased bonds totaling approximately $185.7 billion.
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